This makes total sense. Now I understand why content library services fail. I spent the money, failed, and now understand better why that approach failed. I agree this post could save advisors thousands of dollars. Treat your marketing like you would treat another client.
you're exactly right! and those content libraries (like AdvisorIO) can be a great tool, you just have to know the purpose that each piece of content serves and make sure it's relevant to the types of people you'd like to do business with
This makes total sense. Now I understand why content library services fail. I spent the money, failed, and now understand better why that approach failed. I agree this post could save advisors thousands of dollars. Treat your marketing like you would treat another client.
you're exactly right! and those content libraries (like AdvisorIO) can be a great tool, you just have to know the purpose that each piece of content serves and make sure it's relevant to the types of people you'd like to do business with